Starbucks Delocator will be #1 hit on Google for Starbucks
Here’s some nice resistance to the general climate of fear surrounding anything that invokes a corporate brand-name: Carrie McLaren is running a campaign to get people to link to the Starbucks Delocator by its proper name, instead of “The Delocator” which was the name forced upon it by a legal department afraid of getting sued. Here’s the story in two short parts: part 1 and part 2 (find local cafes with a zipcode). Now that you’re up to speed, let’s see how high up in google we can get the Starbucks Delocator when people search for “Starbucks.”
Starbucks Do it, link it up.
